Gangsta Industries produces a variety of anti-crime and safety products such as burglar alarms,smoke detectors,surveillance cameras,and specialty locks.Gangsta sells to households,businesses,and government agencies.They have found that each market group requires a different marketing strategy.Gangsta would probably benefit from departmentalization by:
A) function.
B) process.
C) customer type.
D) market opportunities.

Question

Quizplus · Accepted Answer

Gangsta Industries has identified three distinct customer types: households, businesses, and government agencies. By departmentalizing by customer type, they can tailor their marketing strategies to the specific needs and preferences of each group. This can help them better meet the unique demands of each customer segment and improve their overall sales and profitability.

Gangsta Industries Produces a Variety of Anti-Crime and Safety Products