The role of marketing is to communicate the _______ for an organization's products and/or services as the "best" solution to the needs of a targeted market of prospective customers.
A) value proposition
B) quality
C) benefits
D) uniqueness
E) convenience

Question

Quizplus · Accepted Answer

The value proposition is the statement or message that communicates the unique benefit or advantage of an organization's products or services that sets it apart from competitors and meets the needs of a specific target market. It is the foundation of a marketing strategy and is used to communicate the organization's value to prospective customers.

The Role of Marketing Is to Communicate the _______ for an Organization's