If you choose to do a telephone survey attempting to find out what people are looking for in terms of a product or service you sell,you are segmenting your market by personality.

Question

Quizplus · Accepted Answer

Segmenting by personality would involve categorizing people based on their values, attitudes, and behaviors. Conducting a telephone survey to find out what people are looking for in terms of a product or service is more likely to segment the market based on demographics, geography, or behavior.

If You Choose to Do a Telephone Survey Attempting to Find