The length of time spent within each stage of the decision-making process is dependent upon whether it is a first-time purchase or a repeat purchase.

Question

Quizplus · Accepted Answer

This statement is true. For first-time purchases, consumers tend to spend more time in the information search and evaluation stages, while for repeat purchases, they may skip these stages and go straight to the purchase decision.

The Length of Time Spent Within Each Stage of the Decision-Making