A traditional "Pillar" of Marketing,_______ has since been replaced with the word "communication".

Question

Quizplus · Accepted Answer

In traditional marketing, promotion was considered one of the four pillars of the marketing mix (along with product, price, and place). However, in modern marketing, there is a greater emphasis on two-way communication and building relationships with customers, so the term "promotion" has been replaced with "communication."

A Traditional "Pillar" of Marketing,_______ Has Since Been Replaced with the Word