A traditional "Pillar" of Marketing,Proposition has since been replaced with the word "communication".

Question

Quizplus · Accepted Answer

Proposition is still considered as one of the four traditional pillars of marketing along with product, price, and place. However, communication has emerged as an equally important aspect of marketing in the digital age, which complements these four pillars. So, proposition has not been replaced with communication, both are important in their own way.

A Traditional "Pillar" of Marketing,Proposition Has Since Been Replaced with the Word