Traditionally,marketing textbooks and marketers have been trained to think of the marketing mix around four concepts from a customer-centric approach.

Name: Traditionally,marketing textbooks and marketers have been trained to think of the marketing mix around four concepts from a customer-centric approach.
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The traditional marketing mix, known as the 4 Ps (Product, Price, Place, Promotion), is typically considered from a company-centric perspective rather than a customer-centric one.

Traditionally,marketing Textbooks and Marketers Have Been Trained to Think of the Marketing