Viewing the product strategy as that of value proposition attributes brings into play a considerably broader range of attributes which can be used to more fully align the organization's offerings to the needs of the target market and create greater opportunity for differentiation.

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By focusing on value proposition attributes, a company can better align its offerings to the needs of the target market and potentially differentiate itself from competitors. This broader perspective includes not only product features, but also factors such as pricing, customer service, branding, and overall customer experience. By considering these attributes when formulating their product strategy, companies can create more compelling value propositions and potentially gain a competitive advantage in the marketplace.

Viewing the Product Strategy as That of Value Proposition Attributes