Brands which have reached the "Brand Awareness" level have an active and loyal customer base which continually places the brand at the top of their pre-determined purchase list.

Question

Quizplus · Accepted Answer

Brand awareness refers to how familiar consumers are with a brand, but it does not necessarily mean they have an active and loyal customer base. Loyalty is a deeper level of brand engagement beyond mere awareness.

Brands Which Have Reached the "Brand Awareness" Level Have an Active