A channel of distribution consists of the marketing intermediaries that transport and store goods as they move through their path from producer to final user.

Question

Quizplus · Accepted Answer

This statement is true. A channel of distribution includes all the intermediaries involved in the movement of goods from the producer to the final customer. These intermediaries may include wholesalers, distributors, retailers, e-commerce platforms, and logistics companies. They are responsible for activities such as transportation, storage, order processing, and inventory management, which are crucial for the smooth flow of goods through the supply chain.

A Channel of Distribution Consists of the Marketing Intermediaries That