Publicity is an examples of a Company-driven marketing technique.

Question

Quizplus · Accepted Answer

Publicity is a promotional technique used by companies to create buzz and generate interest in their products or services. It involves obtaining media coverage or attention through various means such as news articles, interviews, events, and social media. The company takes the initiative to create and distribute promotional materials and information to attract potential customers. Therefore, publicity is an example of a company-driven marketing technique.

Publicity Is an Examples of a Company-Driven Marketing Technique