"To identify themselves as a customer of a particular brand or company" is a primary reasons that users follow a brand on Facebook.

Question

Quizplus · Accepted Answer

According to various studies and surveys, identifying oneself as a customer of a brand or company is indeed one of the primary reasons users follow a brand on Facebook. Other reasons include getting access to exclusive content, promotions, and offers; staying updated on new products/services; and being a part of a community of like-minded individuals.

"To Identify Themselves as a Customer of a Particular Brand