Hobby-Light is a desk light that lets hobbyists match colour swatches accurately without going outside.Its like convenient,natural sunlight inside.The lights have high marketing costs,are sold with high dealer margins,and high production costs.Ads for the product aim at educating craftspeople who work with fabrics and paints about the benefits of the Otto-Light.The light is in the Introductory stage of the product life cycle.

Question

Quizplus · Accepted Answer

The product is being marketed to educate hobbyists about its benefits, indicating that it is in the introductory stage of its life cycle. The high marketing, dealer, and production costs are likely due to the product being relatively new and not yet achieving economies of scale.

Hobby-Light Is a Desk Light That Lets Hobbyists Match Colour