A growth-share matrix is designed to focus managers on the core cost/benefit trade-offs which need to be considered given the relationship between market potential and the current market position.

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Quizplus · Accepted Answer

The growth-share matrix, also known as the Boston Consulting Group (BCG) matrix, is indeed designed to help managers evaluate the potential and position of their products or business units in the market to make informed strategic decisions. It provides a framework to assess a company's product portfolio and allocate resources accordingly based on the growth potential and market share of each product or business unit.

A Growth-Share Matrix Is Designed to Focus Managers on the Core