Barker Brothers Pens utilizes a strategy of low prices to attract customers and discourage competition.This represents a bundling strategy.

Question

Quizplus · Accepted Answer

A bundling strategy involves selling multiple products or services together as a single combined unit, often at a discounted price. Barker Brothers Pens' strategy of using low prices to attract customers and discourage competition is more accurately described as a penetration pricing strategy, not bundling.

Barker Brothers Pens Utilizes a Strategy of Low Prices to Attract