By charging users that skip workouts, the designers of GymPact are
A)increasing the marginal cost of exercise
B)increasing the marginal benefit of exercise
C)increasing the marginal cost and the marginal benefit of exercise by the same amount.
D)decreasing the marginal cost and the marginal benefit of exercise.

Question

Quizplus · Accepted Answer

By charging users who skip workouts, GymPact effectively increases the marginal benefit of exercise because it provides a financial incentive to not skip workouts, making the act of exercising more beneficial in comparison to not exercising.

By Charging Users That Skip Workouts, the Designers of GymPact