A managerial objective to increase market share is more likely to be successful in the long run if the firm is:

Question

Quizplus · Accepted Answer

Being the low-cost producer in the industry provides a competitive advantage that can allow the firm to offer lower prices, gain market share, and maintain profitability in the long run. Selling shares in the secondary market, being managed by the board of directors, or investing in capital budgeting projects may not directly contribute to increasing market share.

A Managerial Objective to Increase Market Share Is More Likely