The benefits of change may result in the J-curve, in which:
A) the initial performance may deteriorate before it improves.
B) the initial performance may increase before it becomes negative.
C) it is impossible to tell about a company's success without additional information.
D) None of these

Question

Quizplus · Accepted Answer

The J-curve effect implies that there might be an initial decline in performance after a change is implemented, but over time, the benefits will become apparent and result in a significant improvement. Therefore, the best answer is A.

The Benefits of Change May Result in the J-Curve, in Which