While studying the relationship between advertising and sales growth, a researcher determines that the relationship is sometimes weak and at other times moderate. This variation from one situation to another is the variation in the _____ of the relationship between advertising and sales growth.
A) strength of association
B) presence
C) type
D) direction
E) dispersion

Question

Quizplus · Accepted Answer

The variation in the strength of the relationship between advertising and sales growth is referred to as the strength of association.

While Studying the Relationship Between Advertising and Sales Growth, a Researcher