Qualitative research is often superior to quantitative research when the purpose of a research project is to:
A) analyze numerical data to arrive at a conclusion.
B) determine the magnitude of a response.
C) calculate the mode of a set of numerical data.
D) better understand a psychoanalytical phenomenon.
E) calculate the distance between the smallest and largest values in a set of responses.

Question

Quizplus · Accepted Answer

Qualitative research is often used to gain a deeper understanding of complex and subjective phenomena, such as psychological experiences, attitudes, and behaviors. This type of research allows for in-depth exploration and evaluation of the underlying factors contributing to these phenomena, which is not always possible with quantitative research methods. In contrast, quantitative research focuses on collecting and analyzing numerical data to draw conclusions and generalize findings to a larger population.

Qualitative Research Is Often Superior to Quantitative Research When the Purpose