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Lisa Conducts a Qualitative Study of People's Shopping Behavior Online

Question 3

Multiple Choice

Lisa conducts a qualitative study of people's shopping behavior online. She compares her results to that of similar studies and finds a similarity in the coding of data. On the basis of the given information, we can say that Lisa's study:


A) has emic validity.
B) has cross-researcher reliability.
C) is not generalizable.
D) is quantifiable.
E) is not credible.

Correct Answer:

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