When they are well chosen, verbatims are a particularly powerful way to underscore important points because they:
A) encourage the use of tabulation in qualitative research.
B) express consumer viewpoints in their own voice.
C) eliminate the need for member checking in qualitative analysis.
D) place portions of transcripts into similar groups based on their content.
E) convert qualitative data into quantitative data.

Question

Quizplus · Accepted Answer

Verbatims allow researchers to convey the opinions and perspectives of participants in their own words, which can add credibility and authenticity to research findings. This is especially valuable in qualitative research where the emphasis is on understanding the experiences of individuals.

(Note: options A, C, D, and E are incorrect as they either do not relate to the purpose of verbatims or are inaccurate statements about their function.)

When They Are Well Chosen, Verbatims Are a Particularly Powerful