When the objective of a study is to quantify the magnitude of variables and relationships, one should prefer qualitative over quantitative research.

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When the objective of a study is to quantify the magnitude of variables and relationships, one should prefer quantitative research over qualitative research. Quantitative research involves numerical data and statistical analysis, which is more suitable for measuring and analyzing the magnitude of variables and relationships.

When the Objective of a Study Is to Quantify the Magnitude