A researcher designs his questionnaire in such a way that respondents can communicate the intensity with which they like or dislike a product by circling an appropriate number from the response options that go from 1 to 7 (where 1 is "strongly disagree" and 7 is for "strongly agree"). These numbers (1 to 7) are commonly referred to as:
A) construct points.
B) scale portions.
C) scale points.
D) construct ordinals.
E) scale ratios.

Question

Quizplus · Accepted Answer

The numbers 1 to 7 used to communicate the intensity of liking or disliking a product are commonly referred to as scale points.

A Researcher Designs His Questionnaire in Such a Way That