Spectrum Inc., an automobile manufacturer, is interested in measuring the customer satisfaction of car owners. It decides to collect data from new purchasers of Spectrum cars. In this scenario, the new purchasers of Spectrum cars represent a(n) _____.
A) sampling unit
B) estimated sample variance
C) sampling frame
D) estimated sample deviation
E) construct

Question

Quizplus · Accepted Answer

The new purchasers of Spectrum cars represent the sampling unit, which is the element or group of elements that will be selected from the population to be studied.