Data generalizability is the:
A) extent to which the data is an accurate portrait of a defined target population.
B) degree to which a specific question or an investigated issue leads a respondent to give a socially expected response.
C) level of preparation required to create an appropriate environment for a respondent.
D) degree to which respondents share certain similarities.
E) percentage of the general population that is the subject of a market research survey.

Question

Quizplus · Accepted Answer

Data generalizability refers to how representative the data is of the target population, and whether the findings can be applied to other groups beyond the sample studied. Option A directly addresses this definition. Option B refers to response bias, Option C pertains to setting and context, and Option D describes homogeneity of respondents - but none of these address the concept of generalizability. Option E describes the population of interest for a research study, but not the extent to which the data is generalizable.

Data Generalizability Is The