Incidence Rate Is The

Incidence rate is the:

A) degree to which a specific question or an investigated issue leads a respondent to give a socially expected response.
B) level of preparation required to create an appropriate environment for a respondent.
C) degree to which respondents share certain similarities.
D) percentage of the general population that is the subject of a market research study.
E) degree of accuracy of a response in relation to some other possible answer.