While not as extensive as traditional ethnography, mobile ethnography provides the ability for researchers to analyze consumers in context.

Name: While not as extensive as traditional ethnography, mobile ethnography provides the ability for researchers to analyze consumers in context.
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Mobile ethnography does not provide as extensive data as traditional ethnography, but it does allow researchers to observe and analyze consumers in their natural context through the use of mobile technology.

While Not as Extensive as Traditional Ethnography, Mobile Ethnography Provides