The cost of collecting data using consumer panels is higher than the cost of using primary data collection methods.

Question

Quizplus · Accepted Answer

Consumer panels, which are a form of primary data collection, can be costly due to recruitment, incentives, and management of the panel. However, primary data collection methods vary widely in cost, and some, like surveys or interviews, can be less expensive than maintaining a consumer panel.

The Cost of Collecting Data Using Consumer Panels Is Higher