Zephyr, a hotel chain, hires Symphony Inc., a market research firm, to analyze the customer reviews and identify ways to improve the brand image. To familiarize itself with the overall complexity of the problem, the market research team from Symphony decides to gather and synthesize background information including events and factors that led to the current problem at Zephyr. In this scenario, Symphony Inc. is conducting a _____.

Question

Quizplus · Accepted Answer

Symphony Inc. is conducting a situation analysis as it is gathering and synthesizing background information to understand the overall complexity of the problem at Zephyr, which is a key step in conducting a situation analysis. A symptomatic analysis is focused on analyzing the symptoms or effects of a problem rather than the root causes, and is not applicable here. Variable analysis involves identifying the variables or factors that may impact a problem, and is not specifically focused on understanding the background context of the problem. Sampling analysis and screening analysis are not relevant in this context.

Zephyr, a Hotel Chain, Hires Symphony Inc