Causal research is most useful in _____.
A) generating insights that help in defining a problem situation
B) understanding consumer motivations and behavior that are not easy to access using other research methods
C) understanding which variables result in the movement of a dependent variable
D) analyzing historical data that has been previously collected for some research situation other than the current situation
E) collecting quantitative data to answer research questions such as who, what, when, where, and how

Question

Quizplus · Accepted Answer

Causal research is designed to determine cause-and-effect relationships between variables. It is most useful in understanding which variables actually cause (or influence) the movement of a dependent variable, providing evidence for causal claims.

Causal Research Is Most Useful in _____