A bond's purchase price is referred to as its face value.

Name: A bond's purchase price is referred to as its face value.
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A bond's purchase price is NOT called its face value. The face value, also known as the par value or principal, is the amount of money that the bond issuer promises to repay the bondholder when the bond matures. The purchase price may be different from the face value, depending on the bond's market conditions and other factors.

A Bond's Purchase Price Is Referred to as Its Face