When product demand is high, firms following a "middle of the road policy" for long- versus short-term financing will:

Name: When product demand is high, firms following a "middle of the road policy" for long- versus short-term financing will:
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When product demand is high, firms need to be able to access financing quickly and easily. Short-term borrowing allows firms to do this, as it can be obtained more quickly and with less paperwork than long-term borrowing.

When Product Demand Is High, Firms Following a "Middle of the Road