There is a growing market for buying and selling information about the online behavior of consumers. Most people use one of only a small number of search engines (such as Google, Bing, or Yahoo!) when surfing the net. It has been hard for new search engines to gain any market share. The market for search is best considered as
A) perfectly competitive.
B) oligopoly.
C) monopolistically competitive.
D) monopoly.

Question

Quizplus · Accepted Answer

The search engine market is best considered an oligopoly because it is dominated by a few large firms (like Google, Bing, and Yahoo!), making it difficult for new entrants to gain significant market share.

There Is a Growing Market for Buying and Selling Information