There is a growing market for buying and selling information about the online behavior of consumers. Most people use one of only a small number of search engines (such as Google, Bing, or Yahoo!) when surfing the net. It has been hard for new search engines to gain any market share. Based only on this information, the market for search is best considered as
A) perfectly competitive.
B) oligopoly.
C) monopolistically competitive.
D) monopoly.

Question

Quizplus · Accepted Answer

The market for search engines is best considered an oligopoly because it is dominated by a few large firms, making it difficult for new entrants to gain market share.

There Is a Growing Market for Buying and Selling Information