Solomon Asch's work demonstrates the important role of _____ as a powerful source of influence.
A)norms
B)conformity
C)coercion
D)adaptation
E)illusion

Question

Quizplus · Accepted Answer

Asch's work focused on conformity, or the tendency for individuals to adjust their beliefs or behaviors in order to match those of a group. He demonstrated that the desire to conform could be a powerful source of influence, leading individuals to go against their own judgments or even deny their own senses in order to fit in with the group.

Solomon Asch's Work Demonstrates the Important Role of _____ as a Powerful