A Shirt Manufacturer Lost 45 Percent of Its Market Share

A shirt manufacturer lost 45 percent of its market share last year.The CEO put together a committee to find out what was wrong.He included office staff and vendors.He did not include any current or former customers.Did the CEO make a mistake?

A) Yes.He did not include key stakeholders.
B) No.That action would slow down the process.
C) Yes.He failed to find the facts.
D) No.That action would narrow the focus.
E) Yes.He should have hired an outside consultant.