What focuses on keeping vendors satisfied by managing alliance partner and reseller relationships that provide customers with the optimal sales channel?
A) Supplier relationship management
B) Partner relationship management
C) Employee relationship management
D) None of these

Question

Quizplus · Accepted Answer

Partner relationship management focuses on managing alliance partner and reseller relationships to provide customers with the best sales channels. Supplier relationship management, on the other hand, focuses on managing relationships with suppliers to obtain the best possible prices and terms. Employee relationship management focuses on keeping employees engaged and motivated. None of these options fully match the description provided in the question except for partner relationship management.

What Focuses on Keeping Vendors Satisfied by Managing Alliance Partner