What is a long tail strategy?
A) Selling a large number of unique items with relatively small quantities sold of each, in addition to the popular items in large quantities as well.
B) Selling a small number of unique items with relatively small quantities sold of each, in addition to the popular items in large quantities as well.
C) Selling a large number of popular items in large quantities.
D) None of these.

Question

Quizplus · Accepted Answer

A long tail strategy involves offering a large variety of unique items with relatively small quantities sold of each, in addition to the popular items sold in large quantities. This can help businesses to reach a wider range of customers who are looking for specific, niche products, and can lead to increased sales overall. Option B is similar but states selling a small number of unique items which would not result in the benefits of the long tail strategy. Option C only focuses on selling popular items in large quantities and does not incorporate the idea of offering a wide variety of unique items. Option D is incorrect as one of the given options is correct.

What Is a Long Tail Strategy