Which of the following segments a heterogeneous population of records into a number of more homogeneous subgroups?
A) Classification
B) Estimation
C) Affinity grouping
D) Clustering

Question

Quizplus · Accepted Answer

Clustering is the process of grouping a heterogeneous population into more homogeneous subgroups based on similarities found in the data. It is often used as an initial step in data analysis to identify patterns and insights. Classification is a similar process to clustering, but it involves assigning records to predefined categories based on the characteristics of the data. Estimation involves making predictions about the value of a dependent variable based on the values of several independent variables. Affinity grouping is a marketing technique that involves identifying groups of customers with similar characteristics and targeting them with specific marketing messages.

Which of the Following Segments a Heterogeneous Population of Records