Cluster analysis is frequently used to segment customer information for CRM systems to help organizations identify customers with similar behavioural traits, such as clusters of best customers or one-time customers.

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This statement is true. Cluster analysis is a popular tool used in CRM systems to identify groups of customers with similar characteristics or behaviours. This information can be used to tailor marketing campaigns and improve customer engagement and retention.

Cluster Analysis Is Frequently Used to Segment Customer Information for CRM