Jim and Ryan work as researchers at Palmer Corp., a retail firm.Currently, they are discussing whether they should use field observation to assess the public image of a newly launched product.Jim states that field observation would be the best method to assess the market.However, Ryan disagrees.Which of the following statements, if true, is likely to support Ryan's argument?
A) Researchers at Palmer Corp.have found that field research is a more flexible method than other research methods.
B) Most researchers at Palmer Corp.are trained and qualified to conduct field observation across different market segments efficiently.
C) In the past, Jim has gathered reliable and accurate market data with the use of field observation.
D) Studies have shown that field research disrupts the natural setting because the researcher's presence influences the people being studied.

Question

Quizplus · Accepted Answer

This statement supports Ryan's argument as it highlights a potential disadvantage of using field observation. If the presence of the researchers can influence the behavior of the people being studied, it may not provide an accurate reflection of their natural behavior or perceptions of the product.

Jim and Ryan Work as Researchers at Palmer Corp