Eric has been hired by Brooks Automotive to asses whether the company should air television commercials only in the local market.He is planning a study of the relationship between local television commercials and the sales of new vehicles.Which of the following is the best way for Eric to define his research problem?
A) Determine how consumers are influenced by the media they watch.
B) Understand the psychology of adults who watch television in this market.
C) Determine how effective television commercials are in convincing viewers to purchase new vehicles.
D) Understand what makes for effective television commercials.
E) Determine the process through which television commercials convince viewers to make purchases.
Correct Answer:
Verified
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