The Yankelovich approach to issues identification is
A)well suited to spotting short-term trends.
B)based on spotting and interpreting fads as they become popular.
C)based on extensive interviews and surveys.
D)made available to non-profit organizations free of charge.

Question

Quizplus · Accepted Answer

The Yankelovich approach to issues identification is based on extensive interviews and surveys, making choice (C) the correct answer. This method involves gathering data from a diverse group of people to identify underlying societal trends and issues. This approach is not focused on spotting short-term trends or interpreting fads as they become popular, eliminating choices (A) and (B). There is no mention of the Yankelovich approach being made available to non-profit organizations free of charge, making choice (D) incorrect.

The Yankelovich Approach to Issues Identification Is