The relationship between corporate social performance and financial performance is viewed from three different perspectives. The perspective that views social responsibility as a "fair weather" concept

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The perspective that views social responsibility as a "fair weather" concept views social responsibility as driven by the firm's financial performance. This perspective suggests that companies engage in socially responsible actions only when financial performance is strong, and decrease such actions during tough financial times. This perspective has been studied extensively in the literature.

The Relationship Between Corporate Social Performance and Financial Performance Is