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Tonya Is Trying to Decide Which Candidate to Vote for in the Upcoming

Question 18

Multiple Choice

Tonya is trying to decide which candidate to vote for in the upcoming election.The two candidates have similar positions,and Tonya is having a hard time choosing between them.She decides,therefore,simply to vote for the one who looks more like her idea of a "natural leader." It seems that Tonya is using ________ to make her decision.


A) a frequency estimate
B) attribute substitution
C) base rates
D) the availability heuristic

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