When writing an appeal letter to solicit funds,praising the audience for their past donations,and emphasizing how their contribution is needed now more than ever,will appeal to the audience's ________.

Question

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Advertisers routinely appeal to the higher levels of needs as part of their persuasive strategies.Advertisements for charities often appeal to the increase in audience self-esteem that will result from the good works enabled by the donation.

When Writing an Appeal Letter to Solicit Funds,praising the Audience