Typically,successful firms pursuing a differentiation strategy will __________.
A) Have a very hierarchical structure
B) Require a structure which is very formal
C) Use cross-functional development teams
D) Develop free-standing business units

Question

Quizplus · Accepted Answer

A flatter structure is needed to promote cross-functional coordination in order to stimulate the next round of innovation on new products and services.

Typically,successful Firms Pursuing a Differentiation Strategy Will __________