Moving into international markets is a particularly attractive strategy to firms whose domestic markets:
A) Demand a differentiation strategy for success.
B) Have entered the mature stage on the industry life cycle.
C) Have fewer competitors.
D) Have high import tariffs and regulations.

Question

Quizplus · Accepted Answer

By entering global markets, firms may explore more market opportunities at different life cycle stages.

Moving into International Markets Is a Particularly Attractive Strategy to Firms