According to the integration-responsiveness framework,if a firm is facing high pressure for local responsiveness and low pressure for cost reductions,the firm is likely to adopt a(n)_____________.
A) Transnational strategy
B) Global-standardization strategy
C) Localization strategy
D) International strategy

Question

Quizplus · Accepted Answer

In a localization strategy, a firm will put more emphasis on local preference changes, offering differentiated products. The consequence is usually higher cost.

According to the Integration-Responsiveness Framework,if a Firm Is Facing High